Echo #10 – June 2, 2011

A countdown of Echo numbers.
collated from a variety of sources.
This is all American material,
so the Echo Generation is identified as “Millennials” –

55% of Americans ages 25-29 who had never been married in 2011, compared to 15% in 1960 (U.S. Census Bureau)
50 median number of text messages teenagers send every day (Pew Research 2010)
50% of Millennials say they travel for leisure with friends – nearly 20% higher than older generations (PGAV Destinations Study 2011)
48% of Millennials who say word-of-mouth influences their product purchases more than TV ads. Only 17% said a TV ad prompted them to buy (Intrepid Study 2010)
46% of Millennials say they’ve had vigorous exercise in the past 24 hours
44% of Millennials say that marriage is becoming obsolete, compared to 35% of Boomers who feel the same way (Pew Study 2010)
43% of 18-24 year-olds say that texting is just as meaningful as an actual conversation with someone over the phone (eMarketer 2010)
42% of teens say the primary reason they have a cell phone is for texting. Safety was second at 35% (Nielsen Study 2010)
41% of Millennials have made a purchase using their smartphone
40% of Millennials think that blogging about workplace issues is acceptable. Compared to 28% of Boomers (Iconoculture 2011)
39% of Millennials have a tattoo (Pew Study 2010)
35% of employed Millennials have started their own business on the side to supplement their income (Iconoculture 2011)
34% of women now have bachelor’s degrees, compared to 27% of men (U.S. Census Bureau 2011)
32% of Millennials say they don’t like advertising in general, compared to 37% of the general population (Experian Simmons Study)
30% of those 18-29 say having a successful marriage is one of the most important things in life, and 52% say being a good parent is one of the most important things in life (Pew Study 2010)
29.5 years old: the average age of a fast food worker in 2011. In 2000, the average age was 20 (U.S. Census Bureau)
29% of Millennial workers think work meetings to decide on a course of action are very efficient. Compared to 45% of Boomers (Iconoculture 2011)
27% report a decline in email usage among those aged 12-34 over the past year (ComScore Study 2010)
26% of Millennials say they are not affiliated with any religion (Pew Study 2010)
24% of Millennials say that ‘Technology use’ is what most makes their generation unique, the #1 answer (Pew Research 2010)
21% of Millennials say helping people in need is one of the most important things in life (Pew Study 2010)
11% of Millennials have boomeranged back to their parents house after graduating from college (Pew Study 2010)
7 the average number of jobs a person will have by age 26 (Intrepid Study 2010)
6 the number of text message sent by those ages 13-18 every waking hour (Nielsen Study 2010)
4 the average number of times that Millennials eat out per week, more than any other generation
3% of Millennials say they get their news from Facebook and Twitter (Brookings Institution Study, March 2011)

Echoes #1 to 9 are posted at

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I’ll be sending out more Echoes in the next few weeks.